In an article about PR from a website on the internet that's also about PR, "People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news."
This is intriguing and novel. Apparently people don't want to see wretched bald-faced self promotion. Turns out Engagement is key on Social media. When content is too "promoty" they tend to just scroll on by.
Brands should think about what kind of news feeds a customer would like to see. "Consider an exotic tourist destination such as Australia. Its Facebook page attracts attention effortlessly through quality images of white sand beaches, cuddly koala bears and colourful larakeets. At present, the page has more than 6 million “likes,” and it’s not uncommon for hundreds of thousands of people to engage with individual posts."